Role: Art Director, Designer, Illustrator, Social Media
Eastside Grappling is a jiu jitsu gym located in a basement in Portland, Oregon. Unlike other jiu jitsu gyms which typically use cliche´d imagery of dragons, skulls, and your typical bro icons, I wanted to show that Eastside was different. The design layout is dynamic and a bit gritty, which speaks to the gym's basement and industrial location. The graphics, while bold and strong, have a sense of humor and don't take themselves too seriously – just like Eastside's attitude. The graphics are meant to be inclusive and appeal to men, women, serious grapplers, and those just looking for a fun hobby.