Jaybird X2 Headphones

Agency: cinco    CD: Mark Beard, Kirk James    Role: art director

While at Cinco I worked with Mark Beard to help refresh the Jaybird X2 packaging and marketing strategy. The packaging refresh included new and updated icons, a redesign of their communication and layout hierarchy, and art direction for product photography and renders. The advertising comps (not used) seen below were part of a marketing strategy to humanize the brand voice, while still maintaining their premium reputation.

 
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