Jaybird X2 Headphones
Agency: cinco CD: Mark Beard, Kirk James Role: art director
While at Cinco I worked with Mark Beard to help refresh the Jaybird X2 packaging and marketing strategy. The packaging refresh included new and updated icons, a redesign of their communication and layout hierarchy, and art direction for product photography and renders. The advertising comps (not used) seen below were part of a marketing strategy to humanize the brand voice, while still maintaining their premium reputation.