Nike All-Star Weekend New Orleans

Agency: Studio Mega    CD: Trent Mitchell    Role: Illustrator, Art Director


Nike Basketball and Jordan Brand took part of the launch of the Nike Equality campaign during the 2017 NBA All-Star Weekend. I worked with Studio Mega to create event and apparel graphics celebrating New Orleans, Equality, and basketball. The graphics and badges were used on fan-customized apparel and were made into special patches and limited edition enamel pins.

I also created a design and illustration system that was used for limited-edition t-shirt graphics that were available at The House of Hoops pop-up and available immediately after memorable game moments occurred. The modular design system of custom typography and player icons made it possible to create graphics on-the-fly, allowing for ultra-custom and relevant designs.

nba allstar 2017
nike nba allstar
nike equality shirts
nike basketball patches
nike basketball
nike limited edition pins
nike basketball mvp
nike basketball icons
nba all star shirt anthony davis
lebron portrait
3-point champ nba
nike basketball