Nike All-Star Weekend New Orleans
Agency: Studio Mega CD: Trent Mitchell Role: Illustrator, Art Director
Nike Basketball and Jordan Brand took part of the launch of the Nike Equality campaign during the 2017 NBA All-Star Weekend. I worked with Studio Mega to create event and apparel graphics celebrating New Orleans, Equality, and basketball. The graphics and badges were used on fan-customized apparel and were made into special patches and limited edition enamel pins.
I also created a design and illustration system that was used for limited-edition t-shirt graphics that were available at The House of Hoops pop-up and available immediately after memorable game moments occurred. The modular design system of custom typography and player icons made it possible to create graphics on-the-fly, allowing for ultra-custom and relevant designs.