Nike NYC SoHo AF-1 Customization
Agency: Studio Mega CD: Trent Mitchell Role: Illustrator, Art Director
The flagship Nike Soho store is home to the Nike By You program, where fans can customize sneakers and clothing with rotating seasonal artwork. I worked with Studio Mega to create a series of graphics inspired by NYC and basketball. In addition to being used on footwear the graphics were also used in retail displays and made into neon signs.