Nike NYC SoHo AF-1 Customization

Agency: Studio Mega    CD: Trent Mitchell    Role: Illustrator, Art Director

We created four custom graphics to celebrate the launch of the 2017 Nike AF-1 and the Nike Soho flagship store. These graphics were used as customization artwork using the Nike By You interface at the Nike SoHo store. Graphics were laser etched into the AF-1 and were customizeable by the customer. Some of the graphics were also used as part of an Air Max in-store display.