Nike NYC SoHo AF-1 Customization

Agency: Studio Mega    CD: Trent Mitchell    Role: Illustrator, Art Director

The flagship Nike Soho store is home to the Nike By You program, where fans can customize sneakers and clothing with rotating seasonal artwork. I worked with Studio Mega to create a series of graphics inspired by NYC and basketball. In addition to being used on footwear the graphics were also used in retail displays and made into neon signs.

 
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