The site is live.
It's been a long time in the making, actually almost exactly a year, but the Saraveza site is up and running. It was one of the last big pieces of this project and it is very satisfying to see it completed.
Back in 2008 I was approached to do Saraveza's branding. I was a very new designer at the time and was living in San Diego still. Portland was still up-and-coming with both beer and food, and Saraveza was a pioneer at the time. I created their logo, menus and a bunch of other collateral over the next 5 years. The design system that I had created was fun, albeit very complex.
Nine years later, Saraveza is still alive and is as popular as ever. Even as fancy new bars and restaurants have opened all over Portland, it has managed to carve its own little space in the crowded Portland market. And while business was good, it was time for a little refresh of both the branding and the space. Both needed simplifying.
For the interior the space was painted dark gray to give it more ambiance. The large collection of beer memorabilia was reorganized and the place as a whole was de-cluttered. The same goes for the design system; the logo was cleaned up and simplified, the branding system was finally consistent and all of the collateral was pared down. We now had a system that had a set of icons, no heavy textures, two typefaces, and a clean but authentic aesthetic.
It is fun to look back to see how both Saraveza and myself have grown over the last ten years. The new branding is fitting for the pub and the system is simple enough that the Saraveza staff can create their own small collateral projects themselves. Take a look at the site and the case study in my portfolio to see the work, and if you're in Portland be sure to stop by Saraveza to get a cold beer and some cheese curds.