The Smoking Goose

The Smoking Goose is a fictional café concept inspired by the feeling of drinking a crisp glass of white wine with cheese and crackers. I developed the full brand identity — including logos, custom illustration, color palette, and visual direction — to create a space that feels rich and welcoming. The visual language is anchored by a wine-inspired palette and a playful, illustration-led approach, bringing character and a sense of casual sophistication.