Goose is a fictional café, bar, and market concept inspired by the feeling of drinking a crisp glass of white wine paired with some cheese, crackers, and a good book. I developed the full brand identity — including logo design, custom illustration, color palette, and visual direction — to create a space that feels rich, welcoming, and design-forward. The visual language is anchored by a wine-inspired palette and a playful, illustration-led approach, bringing warmth, character, and a sense of casual sophistication across signage, packaging, and digital touchpoints.