Nike All-Star Week
New Orleans
Illustration + Brand Design
I worked with the team at Studio Mega to create the visual identity, illustration library toolkit, and custom apparel graphics for Nike and Jordan Brand’s NBA All-Star Week activation in New Orleans. The illustrations were used on special-edition lapel pins, patches, and on apparel. Part of the ask was to create a modular graphic system of illustrations that could be used to make reactionary and custom t-shirts that were printed on-site. Fans also got the opportunity to customize their own shirts with their cities, area codes, and a selection of special player and New Orleans-inspired illustrations.
