Nike Super Bowl
Event Illustrations

I worked with the team at Tara Wilson Agency to develop a set of custom illustrations for Nike American Football’s Super Bowl LX fan activation event in Daley City, Ca. Working with an established visual center and design language I created a series of illustrations that were inspired by California, football, and Nike. I went through multiple rounds of exploration and discovery before applying the final style. The illustrations were turned into limited-edition patches, stickers, and metallic heat-transfers to be applied to special Nike event merchandise. The only thing that would have made this project better is if the Bills had gone to the Super Bowl. Maybe next year.

Agency: Tara Wilson Agency
Creative Direction: Mason Caldwell