Pollo Club is a rotisserie chicken restaurant brand concept inspired by the warmth and vibrancy of Southern California and Mexican design. I developed the full identity system — including logo design, color palette, custom illustration, and environmental branding — to create a lively, welcoming space that feels both nostalgic and fresh. The visual direction blends bold typography, playful illustration, and a sun-drenched palette, capturing the easygoing spirit of the brand across physical and digital touch points.