Adidas: Parley
Experiential Design + Illustration
The Adidas Parley retail experience was created for the 2020 NFL Super Bowl in Miami. I worked with the team at Longitude to create an immersive environment about sustainability and the new eco-technology in the Parely line of footwear. My role included designing the physical fixtures, creating and designing the interactive fan experiences, window displays, and experiential retail experience.
Latitude Agency. 3-D rendering by Ezra Dahl, Creative Direction by James Robinson.
Adidas: Superstar
Experiential Design + Illustration
The Adidas Superstar Retail campaign was run across major cities across the globe to celebrate the anniversary of the iconic Superstar shoe. I worked with Latitude to create retail experiences across the US featuring city-specific artwork and design. My role included creating physical fixtures, interactive displays, window displays, poster illustrations, and special event graphics. We even made a giant pair of shoes.
Latitude Agency. 3-D rendering by Ezra Dahl, Creative Direction by James Robinson.
Adidas: NBA All-Star Week Chicago
Experiential Design
For the celebration of All-Star Week in Chicago we created a stunning retail experience that celebrated the Adidas Basketball athletes. We created a unique basketball hoop for each player that showcased their personalities. The entire store was redesigned for the event and invited our audience to fully immerse themselves in the Adidas Basketball and All-Star experience through photo-ops, special product drops, Pop-A-Shot basketball, and museum-worth displays.
Latitude Agency. 3-D rendering by Ezra Dahl, Creative Direction by James Robinson.
Adidas: Hoops ‘N’ Scoops
Illustration
I worked with Opinionated as a designer and illustrator to create the custom graphics for their Los Angeles Hoops ‘N’ Scoops campaign. Illustrations included the primary logo and typographic treatment, custom swag, ice cream labels, and apparel. As part of the campaign a specially designed ice cream truck roamed the streets of LA delivering special-edition basketball-flavored ice cream in tiny Adidas shoe boxes with my illustrations.
