MOA Fitness
Illustration, Design
MOA Fitness is a diverse functional fitness gym in San Marcos, Ca with roots in Hawaii. Moa are the feral roosters that roam the islands and act as the mascot for the gym and represent the tenacity and strength of the members. I worked with the gym to develop their seasonal apparel drops to help elevate their branding and build member-loyalty. Working out is hard and terrible, but good gym merch and being able to show off your effort to your friends and family makes it a little easier.
